Roundtable insights

On 26 June 2025, Sapiens, Microsoft and First Day hosted a roundtable in Utrecht. Insurers, MGAs and service providers gathered to explore what AI means for the future of insurance.

The event covered not only strategy but also the practical and ethical aspects of AI adoption. Inspiring keynotes by Leon Fretz (Microsoft), Ben van der Burg, Noelle Cicilia (Brush AI) and Dean Richardson (Sapiens) showed the breadth and depth of this transformation’s impact.

Key takeaways from the event:

• Treat AI as a core strategic priority—not just a tool.
• Invest in organization‑wide AI literacy and training.
• Integrate ethics and governance into every phase of AI development.
• Promote human‑AI complementarity for smarter, fairer outcomes.
• Start small, iterate and share learnings across the organization.
• Address the ‘build or buy’ dilemma with a clear view of compliance, cost and core business needs.